Nuon
An inflation-resistant stablecoin UX redesign captured Coinbase’s attention and educated first-time users
NUON is the world’s first flatcoin, designed to preserve purchasing power by tracking inflation rather than fiat currency. Unlike traditional stablecoins that lose value over time due to inflation, NUON adjusts dynamically using Truflation’s real-time data, ensuring a stable store of value.
My role
My task was to redesign NUON’s web app, making the concept of flatcoin intuitive while creating a frictionless experience for both crypto-native users and traditional investors.
Challenge
The existing NUON platform struggled with:
Poor UX that failed to differentiate flatcoin from stablecoins
A complex and confusing information architecture
Low accessibility of features, reducing user engagement
An uninspiring, unpolished design that weakened credibility
The goal was clear: simplify, clarify, and elevate the NUON experience for adoption.
Solution
Simplified Information Architecture – Restructured the app flow for clarity and ease of navigation.
Enhanced accessibility & UX – Designed a more user-friendly, inclusive interface with seamless interaction points and familiar user patterns.
Refined the brand presence – Developed a modern, clean design system to reinforce trust and credibility by creating consistent design pattern for different screen size and different offerings.
Results
The redesigned NUON platform delivered exceptional impact:
Recognized by Coinbase product & base Teams – NUON and Truflation’s UX was praised for its clarity, usability, and seamless design.
Set a New UX Standard for Flatcoins – The project demonstrated how clear, professional design can drive Web3 adoption.
